New Year, New Branding at Miller Tanner Associates

branding

Happy New Year!  2017 is off to a fantastic start at Miller Tanner Associates (MTA) and we are looking forward to seeing you and your team at a global event very, very soon!  Before we launch into what is new and exciting for the coming year, let’s pause and look back at some of the exciting trends of 2016!

Trend #1 – The Road Less Traveled…

While 2016 certainly had its share of popular event city usage, (hello again – Chicago, Buenos Aires, Frankfurt, Sydney!) the real trend of the year was the road less traveled.  By that, we mean all the meeting cities that are less frequently used by the events industry.  When was the last time you hosted an event in – Fukuoka, Japan or Siofok, Hungary or Tallinn, Estonia or Taoyuan, Taiwan?  These are just a few of the locations, off the beaten path, that our Global Events Team supported for our clients in the past year. With experienced team members located on six continents and fluent in more languages than we can count, there is nowhere in the world we cannot successfully support your global events.

Trend #2 – Professional Development is a MUST…

As competition in the events space continues to rise, from mom & pop operations to behemoth global entities, Miller Tanner Associates strives to find ways to distinguish our unique, boutique brand in the marketplace.  One way in which we continue to differentiate ourselves is through our investment in the professional development of our team members.  Our goal is to have the largest percentage of Certified Meeting Professionals (CMPs) you can find on any team, anywhere.  Since we initiated our ground-breaking program in 2013, we have successfully supported nearly 50% of our Global Service Directors and Global Event Directors in achieving this status with more to come next year!  If you haven’t yet, meet our amazing CMPs here.

Trend #3 – Partnership is Vital for Innovation…

While we have always approached our work with clients as a partnership, 2016 ushered in a shift in the depth of those relationships.  No longer were the questions centered around cost savings/management or recommendations around the “best” way to approach a global, face-to-face meeting series. Instead, the new questions that emerged were:

  • If Miller Tanner Associates could design a clinical investigator meeting of the future – what would it look like? What technology would be utilized?  Can we gain an industry advantage with our clients/sponsors by offering a new meeting format?
  • We are struggling internally with a strategy around our commercial sales meetings – if you had to design a commercial event strategy for multiple brand teams, how would you approach it?  Do we need to look 12 months out or should we be focused on 36 months?

By investing time in using the expertise of the MTA team, our clients are now able to draw from the best of what we employ across all the industries that we support, as well as partner with them to create the innovation that will lead to greater, successful outcomes for years to come.  And of course, we are still saving LOTS of money with our cost savings strategies and management!

Having looked back at 2016, let’s now look to 2017…

Announcing Our Global Events Team

We have some exciting news to share – as of January 1st, the team formerly known as MTA Global Operations has been officially rebranded as the MTA Global Events Team!

When our doors opened in 1997, we offered one product – Clinical Investigator Meetings.  Over the past 19 years, our client service offerings have expanded to include: Virtual and Hybrid Events, Production Services, Audience Response Systems, a Mobile Device Event App, an On-Demand Trainer/Learning Management System (ODT/LMS) and events for commercial teams of all industries. With that expansion, the title of Global Operations has lost its relevancy, as we now “operate” MANY products and services in different divisions of MTA.

Our decision to rebrand as Global Events more accurately reflects the support that we provide to our clients on their live, face-to-face programs – from a 12-person ad board to a complicated incentive trip and every event type in between.  “Event” is a universal word that encompasses all that our global team can provide to the clients, programs, and industries that we support.

In honor of this rebranding, you’ll see some of our team members’ job titles shift, for example, our Global Conference Directors will now be Global Event Directors.  However, have no fear, we may have new job titles, but you can expect the same world-renowned customer service on each and every event!

We look forward to 2017 being our most successful year yet and to meeting you on the road around the globe…perhaps one less traveled?

Whether it’s a sales meeting, a product launch, or a clinical investigator meeting, let our Global Events Team guide you through a successful event. Contact us today!  

#MeetMTA: Meredeth Brower, Product Lead

The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for our clients. Today, we introduce you to Meredeth Brower, Product Lead at Miller Tanner. She is our expert on all things virtual from planning virtual meetings to designing on-demand training using VALTs, MTA’s Virtual Assessment Learning and Training Source.

Continue reading “#MeetMTA: Meredeth Brower, Product Lead”

Meet Our Certified Meeting Professionals (CMP)

mta certified meeting professionals millertanner.com

As we reflect on the end of a momentous year, Miller Tanner is proud to announce the addition of five newly-certified meeting professionals (CMP) in 2016 – totaling seven within our company! At MTA, we believe in an environment that fosters continued learning and career advancement for the betterment of our staff resulting in more satisfied clients. We’ve highlighted these outstanding women below in honor of their latest achievement.

Continue reading “Meet Our Certified Meeting Professionals (CMP)”

6 Ways ARS Improves Audience Engagement at Your Meeting

Let’s face it, we live in a distracting world. Attention spans are short (shorter than a goldfish) and people are busy. As a presenter or meeting sponsor, it’s tough to compete with the constant barrage of distractions diverting our audience’s attention.

The answer to ensuring that your audience is alert and engaged isn’t more coffee, but rather more dialogue less monologue. That’s right, more interaction with your audience.

But how can you increase interaction during your presentation without derailing it?

As meeting planners, we have some ideas. One of the most effective ways that we’ve found to assess and engage your audience is by using an Audience Response System (ARS) to enhance your meeting. By using these small yet powerful devices, your presentation becomes three dimensional – more interactive, more engaging, and more educational.

How ARS can keep your audience engaged and informed:

1). Real-Time Live Discussion

With ARS, you can dialogue and engage in real-time discussions with your audience. Using the handheld ARS smart device, your audience can answer live multiple-choice questions and text questions or comments, which can be displayed on a monitor in front of you and your audience all in real-time. This adds tremendous value as it allows you to instantly gauge audience comprehension and retention of the valuable data being presented, capture thoughts, respond to questions, and steer the discussion in a way that is most impactful to your audience and your messaging.

Additionally, the ability for individuals to process information in real-time is essential. If an attendee has a question, it can be asked and answered immediately to reinforce learning objectives.

2). Instant Feedback

One of the benefits of using an ARS tool is the ability to receive instant feedback from your audience. You can gauge your audience’s understanding throughout your presentation which allows you to tailor your message as needed. Instant feedback generates further dialogue and discussion as you display instant results live to your audience.  Assessing how the data is being received and comprehended by your audience, in real-time, allows you to shift the messaging as needed, to address areas of learning that may need reinforcement.

3). Traditional Lecture Style Versus Interactive Learning

With ARS, you can transform your meeting from a traditional lecture style to an interactive learning environment. You can ask your audience questions in a wide variety of formats, such as multiple choice, rating, text response, polling, voting and even fun game challenges, which are great for team building. With these methods of engagement, your audience will be more inclined to participate and interact with the presentation.

4). Track Attendance and Responses

ARS can be used for tracking attendance and responses for auditing, training, and certification as well. ARS allows you to create a record of all questions and attendee responses, giving you an instant snapshot of the training, a record of attendee comprehension, and a trackable report of the entire audience’s understanding of the data presented.

5). Adapts the Direction of Your Meeting in Response to Your Attendees’ Views

With the option of live polling, presenters can gain insights and gauge the level of understanding among their audience as well as any learning gaps. This feedback is vital to the delivery of your message, as presenters have the opportunity to adapt the presentation objectives to cater to the audience needs.

 6). Assess Your Audience’s Knowledge Base

With ARS, you can measure and determine, even before your presentation begins, the knowledge base of your audience by conducting a quick assessment.  Results are compiled instantaneously. This further allows you to tailor your presentation to the learning needs of your audience.

Key Questions to Ask

Now that we’ve discussed the benefits, here are some tips to consider when developing your ARS questions:

  1. What are the three to five main points of this presentation you want attendees to understand?
  2. Based on past experience with previous presentations are there any topics that could be misunderstood?
  3. Mix easier questions in with more difficult ones. If they are all difficult, the participants may tend to lose confidence if they are not getting any correct.
  4. Craft questions that will help you identify training needs.
  5. Think back to prior feedback. Are there any areas you wish you had spent more time clarifying?
  6. Craft some questions that may not be clear cut, and have an answer of “possibly”. That will allow you to employ a discussion technique to better clarify the issue.
  7. Use “scenario” questions.

MTA offers several device options, system formats and price points to ensure that no matter what the vision and ultimate goal of the interactive audience participation portion of the event may be, you will receive the best data and value possible. Each system offers a flexible toolset that will engage, educate and entertain your audience. For a demonstration of our ARS tool, contact Miller Tanner Associates today.

The Value of Corporate Social Responsibility (CSR)

The Value of Corporate Responsibility (CSR)

Annually, we survey our Miller Tanner team, and without fail one of the aspects that is most valued among our staff about our company is Corporate Social Responsibility (CSR). And we think we have a hunch as to why. We, as a company, personally value CSR because it fosters a sense of connectivity among our virtually-based global team members. With our team dispersed across the globe, it’s an important opportunity to not only connect with each other but also with the community at large and the needs around us. It’s become a foundational component of our own Global Workshop and our company culture as a whole.

This week on the blog, we’d like to share our personal CSR experience in an effort to maybe just inspire you or your company to do the same at your next event. Bringing CSR to your global event raises the level of engagement and connection within your team.

Bringing #CSR to your event raises engagement and connection within your team

CSR CapeTown
Classroom at Saartjjie Baartmen Centre

Philanthropy is important to Miller Tanner because our company is comprised of generous, global citizens who value the act of giving. Corporate Social Responsibility (CSR) is all about the people involved, and when Miller Tanner team members are provided the opportunity to give, they do so with joy and positivity. On a daily basis, we inspire and equip each other to provide an excellent product for our clients. Our internal culture is one of authenticity and support focused on team goals and team benefits. We find meaning in expanding this practice outside our company to the global community for the sake of sharing kindness, generosity, and investing in the “good” happening in the world,” shares Carolyn Hendricks, Global Conference Planner, who organized our recent Cape Town CSR initiative.

The following is written by Global Conference Director Melissa Eggert, which describes our CSR opportunity with an organization in Cape Town, South Africa.

Today I was given the incredible opportunity, on behalf of Miller Tanner, to visit the Saartjjie Baartmen Centre just outside of city center in Cape Town, South Africa. 

Upon arrival, I was greeted by Shumeeze Johaardien, who has worked at the centre for 10 years. The very first thing you see when you walk into the centre is a mural, painted by several of the women who have graduated from the program. In the mural are several pieces of broken pottery to form the face of a woman, and from her face, painted long strands of hair, each with a sentence about hope and transformation. Shumeeze explained that every woman who walks into the centre believes she is broken, and every woman that walks out has, through the help of others, been made whole again.

CSR Cape Town
Mural at Saartjjie Baartmen Centre painted by several of the women who have graduated from the program.

Shumeeze gave a tour of the centre, which provides women with a safe haven and a place to rehabilitate from abuse and/or trafficking. The centre reestablishes a sense of worthiness and allows the women to earn a small income through cooking, cleaning and job placement in the community. As she led me around, I witnessed a counseling session, where the women received group therapy. In a room across the hall, an on-site social worker was sorting through paperwork needed for child custody. There was a 24-hour emergency clinic, as the centre accepts women at any time of the day or night in need. The kitchen was a place of hard work – each woman was given their independence and allowed to cook and prepare meals for their families as well as each other.

At the back of the centre was the daycare, a full service provided by the centre so that women could work and have a safe place to leave their children. Dilshaad Esau, the children’s teacher, explained that her job requires all of her – that she spends her life dedicated to the healing of these children, who by way of their mothers, are also traumatized and abused. Dilshaad was incredible with the kids – she has the perfect balance of tenderness and discipline that allows the kids to trust her and regain a sense of security and stability.

I had the chance to speak with one of the “graduates” of the program, who now works with the centre full time, and her words were that the centre was a gift from God – that God allowed her this safe place to recover and restart her life. She believes Saartjie Baartman is the best centre in South Africa with the most resources and a well-trusted program that truly does set women back on their feet.

Your donations of school supplies were delivered straight into tiny hands, and Dilshaad was delighted over all of the items. Thank you to each of you for contributing and for pioneering this path for our company and setting up the donations and visit. It gave me and, I hope all of you, so much inspiration about how we can connect with women in need throughout the world. It is a unique opportunity that we have to travel and impact so many people globally – and sometimes it starts with the smallest, most humble offerings like school supplies in a suitcase.

Miller Tanner has experienced enormous benefits from CSR opportunities within our company and at our annual Global Workshop. We’ve seen first-hand how it transforms our team, and we believe that it is a great option for companies desiring to bring more connectivity to their events and meetings. Would you like to incorporate a CSR opportunity within your company’s event? We’d be happy to lend a hand.  Contact us today.

Top 5 Reasons to Host an Event in Sydney

5 reasons to host an event in Sydney

 

Sydney is Australia’s largest, oldest and most diverse city. It has become one of Miller Tanner’s popular destination cities for hosting meetings and events because of its multicultural diversity, its proximity to Asia-Pacific, its dynamic landscapes, and hotel conference sites and amenities.

We asked our own Global Conference Director Natalie Lowndes, who moved to Sydney from England, why she believes Sydney is one of Australia’s most desirable meeting locations and why it’s a good choice for meetings and events. Continue reading “Top 5 Reasons to Host an Event in Sydney”

#MeetMTA: Jennifer Sweeney, CPA

Meet MTA Jennifer Sweeney

The Miller Tanner difference is our people. That’s why we want to introduce you to our team of superstars that bring our corporate meetings and events to life for you, our clients. Today, we introduce Miller Tanner’s Financial Controller “Extraordinaire” Jennifer Sweeney, CPA.

#MeetMTA: Jennifer Sweeney, CPA

Tell us about your current role with MTA – what do you do? What are your primary responsibilities?

As the financial controller for Miller Tanner, I have oversight of all financial and human resource aspects.  That includes review and approval of contracts and work orders as well as evaluation of new employee documents.  I am also responsible for weekly cash planning and monitoring of receivables and payables.  Another important aspect is the review of outgoing work product of finance, the electronic billing binder which summarizes and provides all the supporting financial documentation for the entire event.

What did you do before joining MTA? 

My accounting career began by working several years in public accounting.  These years gave me an outstanding foundation with which to build upon affording me the opportunity to audit many different industries, train with other outstanding accounting professionals and learn to think analytically.

After public accounting, I moved into the manufacturing industry where I progressed from entry level cost accountant to accounting manager to controller.  During that time, I learned nearly every role within the Accounting Department and brought about automation and efficiency in such a way as to significantly reduce the year-end and month-end closing processes.   I also gained a wealth of knowledge about the international accounting realm, foreign currencies, and foreign accounting practices.

After 13 years, I switched industries and took a position with a key company in the medical outsourcing industry.  Again, I was afforded the opportunity to engage in international accounting and tax aspects and  expand that knowledge. The international accounting aspects prove to be invaluable at Miller Tanner as we serve a global economy with our clients, employees, and vendors worldwide.

Additionally, my experience with improving efficiency processes serves as great opportunities at Miller Tanner Associates as the company continues to grow and we continue to bring about many of those same efficiencies here.

You recently attended the Miller Tanner Global Workshop in Atlanta. What did you gain most from this annual face-to-face meeting? 

It was so valuable to connect face-to-face with so many of the team that I’ve worked with so closely over my first year at Miller Tanner.  Additionally, it is great to hear their stories of a “day-in-the-life” and understand the challenges within their roles and within their departments.

What do you feel are the most fulfilling aspects of your job?

It is invigorating to be a part of a growing company where there are so many opportunities for improvement and efficiency changes.

From a finance perspective, what do you believe makes the “Miller Tanner Difference” when it comes to events?

All of our team work thoughtfully to steward the clients’ funds in the best way possible, looking for cost savings and negotiating opportunities at every turn.  The quality check and review of each incoming invoice is a part of that work to oversee those funds. The electronic billing binder is built in such a way to be “user-friendly” and engaging so that information is readily available and usable for whatever the clients’ questions or needs may be. Our electronic billing binder provides a wealth of information about the current event to not only close the process for the event but to build upon for the next event. 

What do you think is the biggest challenge for a client in regards to planning, and how does MTA solve that problem?

One of the great aspects of Miller Tanner is the ability to be flexible and problem solve.  When circumstances change, everyone at MTA works together, whether Operations and Finance or Project Development and Finance, to find a great solution for all involved.

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What do you do for fun?

For fun, I engage my creative side and will scrapbook, craft or bake.  Pinterest is definitely a world of opportunity for me and my pins are not just things I hope to do one day but often the starting point for so many great projects I have completed over the years.